The single itself is fantastic: at just under 5 minutes long, at no point does it seem to long; the melodic guitars along with the thundering drums and slick bass perfectly compliment Aaron Robertson’s vocals. Beginning rather quietly, and building up to a dramatic climax, Then. Now. Always? shows fantastic growth within Avoid the Morning, with songwriting, composition and catchiness turned fully up to 11.
B-side Say What I Am, is equally as catchy, the band’s sound morphing from emo-rock to somewhere between Weezer and Bowling for Soup. More of a straight-up punk song than the title track, it features huge riffs and shout-along choruses.
With Then. Now. Always?, Avoid the Morning have proven that they are not one-trick-ponies. This lesson in pop-punk is a tribute to their continual development, and I for one can’t wait to hear what they come up with next.
Then. Now. Always? is out on the 12th of February via Magical Duvet Recordings.
Avoid the Morning are launching their single with a special gig at The Warehouse on the 12th of February, and will tour with He Slept on 57 during the summer.
For more info visit www.myspace.com/avoidthemorning
Photo by Beth Alexander.